Joining physical and digital
into one place
into one place
About
Iguatemi Fortaleza Shopping Mall is the largest in the segment in its region. Opened in April 1982, it has since followed the evolution of the mall sector and expanded its operations to better serve the residents of Fortaleza and continue to be a benchmark for quality and comfort for its consumers.
With new brand positioning becoming Iguatemi Bosque Digital, we had the opportunity to help build a new proposal for the local public, combining physical and digital into one experience, providing an efficient and fast service in the region.
We have developed a democratic content, shopping and services platform that serves the diverse consumers that has always been part of the mall's day-to-day activities.
Client JCC Group
Year 2021
Role Visual Design
Team Aline Kuniyoshi • Caetano Sevilla • Guilherme Fidélio • Luiza Carvalheira • Vitor Almeida
