Inter-agency partnership for best results
This project was a collaboration between two agencies within the Publicis Groupe brazilian operation for a landing page informing consumers about lactose intolerance. Publicis Brazil was in charge of the key-visual for Nestlé’s Nido (named Ninho in Brazil) and Prodigious Brazil delivered the promotional landing page.
I was responsible for adapting the key-visual, a one pager magazine ad, into UI designs for both desktop and mobile and creating any new visual graphics required for a better user experience in that translation.
Key-visual examples
Below you can see two examples of the visuals presented by the advertising agency. Following that, we had to explore highlight and hover colours, body copy fonts, icons and illustrations.