Joining physical and digital into one place

Iguatemi Fortaleza Shopping Mall, the largest in its region, opened in April 1982 offers a combined physical and digital experience, providing fast, efficient service. The e-commerce platform delivers diverse content, shopping, and services to cater to its wide range of consumers.

The team and I have developed a democratic content, shopping & services platform that serves the diverse consumers that has always been part of the mall's day-to-day activities.

Re-imagining an industry giant for the digital age

This project was a pitch for CNH Industrial, the holding company of New Holland Construction. In a joint effort of Sapient AG2 and Prodigious Brazil we delivered a re-imagined vision for an industry who often overlooks the digital space. I was the Product Designer for the project and based on all data received from the client, our team was able to come up with a portal for the brand where consumers could learn more about the machinery, download product data sheets and compare specs from New Holland’s extensive catalogue.