Re-imagining an industry giant for the digital age

This project was a pitch for CNH Industrial, the holding company of New Holland Construction. In a joint effort of Sapient AG2 and Prodigious Brazil we delivered a re-imagined vision for an industry who often overlooks the digital space. I was the Product Designer for the project and based on all data received from the client, our team was able to come up with a portal for the brand where consumers could learn more about the machinery, download product data sheets and compare specs from New Holland’s extensive catalogue.

The right plan for your next trip

RDC is a travel subscription club, which for more than 27 years has delivered all the travel needs of its subscribers in a simple, practical and budget-friendly way.

The challenge for this project was to make it clear to new subscribers the advantages and the wide choice of accommodations available with RDC, bringing discovery as the main navigation focus.